Demand Generation Campaign Manager

Job Summary

Driving impactful marketing initiatives, the full-time remote Demand Generation Campaign Manager will plan, execute, and optimize multi-channel campaigns to enhance brand awareness, customer acquisition, and revenue growth while collaborating with cross-functional teams.

Key responsibilities:

• Plan and manage multi-channel marketing campaigns across various platforms to engage the target audience
• Develop strategies to improve conversion rates throughout the marketing funnel, ensuring effective lead capture and handoff to Sales
• Track and report on key performance metrics, analyzing campaign data to optimize marketing effectiveness and profitability

Required qualifications:

• Proven success in designing and managing end-to-end B2B or B2G marketing campaigns
• Strong understanding of digital marketing execution, including content marketing, SEO, SEM, and social media
• Hands-on experience utilizing advanced AI tools for market research and data analysis
• Advanced ability to translate complex technical concepts into clear narratives for diverse audiences
• High technical proficiency in CRM systems, marketing automation platforms, and analytics tools