Demand Generation Director
Job Summary
Owning the pipeline with a hyperfocus on account-based marketing, the full-time Demand Generation Director will prioritize strategic accounts, manage demand generation programs, and collaborate closely with sales to drive pipeline growth in a San Francisco-based role.
Key responsibilities
- Tier and prioritize a named list of strategic accounts, running targeted ABM programs
- Manage demand generation initiatives including campaigns, nurturing, and metrics in HubSpot and Salesforce
- Oversee the demand-gen budget and ensure alignment with sales on pipeline metrics
Required qualifications
- 8+ years of experience driving pipeline in a B2B enterprise software environment
- Proven track record in building and executing account-based marketing programs
- Fluency in modern ABM strategies, including intent data and account orchestration
- Hands-on experience with HubSpot and Salesforce
- Strong metrics-driven approach with a builder's mindset
Complete Job Description
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