Demand Generation Director
Job Summary
Owning the pipeline with a hyperfocus on account-based marketing, the full-time Demand Generation Director will prioritize strategic accounts, manage demand generation programs, and build a team over time while based in New York City.
Key responsibilities
- Tier and prioritize a named list of strategic accounts, executing 1:1, 1:few, and 1:many ABM programs
- Oversee demand generation initiatives including campaigns, nurture, email, webinars, and events, while managing the associated budget and metrics
- Collaborate daily with sales and RevOps to ensure effective orchestration of the ABM stack and pipeline management
Required qualifications
- 8+ years of experience in driving pipeline at a B2B enterprise software company
- Proven experience in building and executing named-account ABM programs
- Fluency in modern, signals-based ABM strategies, including intent data and account scoring
- Hands-on experience with HubSpot and Salesforce
- A builder's mindset with a metrics-first approach to pipeline management
Complete Job Description
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