Demand Generation Lead

Job Summary

Experienced marketers will find a full-time remote Demand Generation Lead opportunity responsible for creating and capturing demand through performance marketing, website optimization, and integrated campaigns while managing strategy, budget, and results.

Key responsibilities

• Set demand generation strategy and plan campaigns to achieve pipeline and revenue goals
• Own performance marketing initiatives across paid search and social media, including budget management and efficiency targets
• Enhance website conversion rates through A/B testing, landing page optimization, and SEO strategies

Required qualifications

• 7-10+ years of B2B SaaS marketing experience, particularly in demand generation or growth at startups
• Proven experience with pipeline ownership and performance marketing, including paid search and social
• Strong background in website conversion optimization and SEO/AEO strategies
• Experience building account-based programs and utilizing intent or engagement signals for campaigns
• Familiarity with modern martech stacks and ability to run operations and analytics independently