Demand Generation Leader
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Job Summary
To drive pipeline for healthcare SaaS products, the remote Head of Demand Generation will build and execute a comprehensive demand generation strategy, focusing on SMB and velocity sales markets while leading a team and collaborating closely with sales and operations.
Key responsibilities
- Build and execute a demand generation strategy targeting key segments in the behavioral health and mental health markets
- Design and lead demand programs that balance volume, speed to lead, and conversion costs
- Utilize AI and data to optimize campaign performance, reporting on pipeline and revenue contributions
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 10+ years of experience in demand generation or digital marketing, with at least 5 years in a leadership role, preferably in B2B SaaS
- Proven track record of building demand generation programs that drive pipeline and revenue growth
- Hands-on experience with HubSpot and Salesforce, particularly in lead scoring and reporting
- Demonstrated success in applying GTM and PLG strategies to convert trial users to paid customers
Complete Job Description
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