Demand Generation Manager

Job Summary

Driving new business into the pipeline, the full-time remote Demand Generation Manager will develop and execute multi-channel demand generation strategies, partner with cross-functional teams, and focus on measurable pipeline and revenue outcomes.

Key responsibilities

• Develop and execute demand generation strategies and high-impact campaigns across various channels
• Own paid advertising strategy, managing budget allocation and optimizing for pipeline-qualified traffic
• Analyze pipeline and revenue data to guide campaign decisions and continuously refine strategy

Required qualifications

• 4-5+ years of B2B EdTech demand generation or growth marketing experience
• Proven track record of generating measurable pipeline and revenue impact through campaigns
• Strong analytical skills with experience in ABM strategy and collaboration with sales teams
• Hands-on experience with marketing automation platforms and CRMs (e.g., HubSpot, Salesforce)
• Go-getter mentality with the ability to thrive in a fast-moving environment