Demand Generation Manager
Job Summary
To support Coupa's pipeline and revenue goals, the full-time remote Demand Generation Manager will drive high-quality lead generation through various channels, execute innovative demand generation strategies, and utilize data analytics to measure program effectiveness.
Key responsibilities
- Drive lead generation and partner with sales development to convert leads into qualified pipeline for new logo acquisition
- Execute demand generation strategies across channels such as email, webinars, and content syndication
- Utilize data analytics to track KPIs and provide consistent reporting to stakeholders
Required qualifications
- 4+ years of B2B enterprise software experience in growth marketing or demand generation
- Experience marketing to Procurement or Supply Chain personas is highly preferred
- Familiarity with funnel metrics and levers for generating qualified leads
- Experience with Salesforce.com and Marketo; knowledge of Business Intelligence tools like Tableau is preferred
- Self-motivated with strong organizational skills to manage multiple priorities effectively
Complete Job Description
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