Demand Generation Manager
Job Summary
Driving revenue growth through strategic multi-channel campaigns, the full-time remote Demand Generation Manager will develop and execute initiatives to generate pipeline, accelerate deals, and enhance cross-sell and upsell opportunities while collaborating with various marketing teams.
Key responsibilities
- Develop, implement, and optimize full-funnel, multi-touch campaigns across channels to generate and accelerate pipeline
- Design programs to nurture leads through the sales funnel, ensuring alignment with Product Marketing and Sales Development teams
- Monitor campaign success metrics and collaborate with analytics teams to build dashboards tracking performance against KPIs
Required qualifications
- 8+ years of experience with demand generation marketing strategies, including paid acquisition and email marketing
- Foundational understanding of AI/ML technologies and experience leveraging AI-driven solutions
- Knowledge of B2B tech sales cycles and buyer journeys
- Experience marketing to C-level and technical practitioners within enterprise accounts
- Proficient in evaluating campaign performance metrics to inform strategy and tactics
Complete Job Description
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