Demand Generation Manager
Job Summary
Seeking a performance- and data-driven Demand Generation Manager, the full-time remote position will design, execute, and optimize multi-channel campaigns targeting higher education decision-makers while leveraging HubSpot for marketing automation and performance tracking.
Key Responsibilities
- Design and execute integrated campaigns across various channels, utilizing HubSpot for automation and lead nurturing
- Own the lead-to-revenue funnel, collaborating with sales to enhance conversion rates and optimize MQL-to-SQL handoff
- Manage performance tracking, measuring KPIs and ROI while building actionable dashboards in HubSpot
Required Qualifications
- Bachelor's degree in marketing, business, communications, or a related field
- 5+ years of experience in demand generation or growth marketing for a B2B SaaS company
- Proven track record of meeting or exceeding lead and revenue targets
- Expert-level HubSpot skills, including automation, workflows, and reporting
- Proficiency in SEO, paid media management, and conversion rate optimization
Complete Job Description
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