Demand Generation Manager
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Job Summary
Driving demand generation efforts, the full-time remote Demand Generation Manager will execute and optimize paid acquisition programs, identify new channels, and analyze performance metrics to enhance lead generation and revenue growth.
Key responsibilities
- Execute and optimize Copper's paid acquisition programs across various channels, including Google Ads and LinkedIn
- Analyze acquisition performance metrics to inform channel and campaign decisions, focusing on full-funnel outcomes
- Develop and manage an experimentation roadmap to test new acquisition initiatives and improve conversion rates
Required qualifications
- 5+ years of experience in B2B SaaS performance marketing or demand generation
- Deep hands-on experience with Google Ads and LinkedIn, including campaign management and optimization
- Strong understanding of B2B SaaS acquisition funnels and the ability to connect marketing activity to revenue outcomes
- Experience managing significant paid acquisition budgets and forecasting channel performance
- Proven ability to analyze performance data and make actionable recommendations for improvement
Complete Job Description
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