Demand Generation Manager

Job Summary

Owning integrated campaigns to generate qualified pipeline, the full-time remote Demand Generation Manager will lead webinar and direct mail programs, build ABM campaigns, and collaborate with cross-functional teams to optimize campaign strategies and execution.

Key responsibilities

• Develop integrated campaigns that generate qualified leads and pipeline by identifying target audiences and creating strategic plans
• Coordinate campaign planning by setting goals, building timelines, and collaborating with various marketing teams to execute campaigns across channels
• Run the webinar program end-to-end, including topic selection, driving registrations, and planning follow-up activities

Required qualifications

• 4+ years of demand generation experience in B2B SaaS
• Proven track record of balancing strategy and execution with measurable outcomes
• Experience using CRM and marketing automation data to analyze funnel performance and recommend improvements
• Strong cross-functional collaboration skills with experience working alongside marketing and sales teams
• Fluency in using AI tools for research, drafting, and iteration while maintaining high quality standards