Demand Generation Manager

Job Summary

Owning the end-to-end demand generation strategy for North America, the full-time remote Demand Generation Manager will drive campaign creation, execution, measurement, and optimization while collaborating closely with sales and global marketing teams.

Key responsibilities:

• Manage the North America demand generation strategy, including planning, execution, measurement, and optimization of campaigns
• Translate sales goals into actionable demand generation plans and manage the regional marketing-sourced pipeline target
• Build and run various marketing initiatives, including webinars, email marketing, and account-based marketing campaigns

Required qualifications:

• 5+ years of experience in B2B demand generation or growth marketing
• Experience in cybersecurity, security, or networking companies
• Proven track record of owning a marketing-sourced pipeline target and delivering measurable results
• Hands-on experience with marketing automation platforms and campaign reporting tools
• Strong understanding of the B2B funnel and experience managing campaign budgets and vendor relationships