Demand Generation Manager
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Job Summary
Seeking a remote full-time Demand Generation Manager to create and capture demand from high-value target accounts through account-based campaigns across various channels, while collaborating closely with Marketing Operations to drive pipeline growth.
Key responsibilities
- Own account-based campaigns for Tier 1 and Tier 2 accounts, from segmentation and research through launch and optimization
- Develop tailored multichannel campaigns for high-priority accounts, focusing on personalized outreach and content
- Manage paid channels, primarily LinkedIn and Google, while testing new platforms to enhance performance
Required qualifications
- 3+ years of experience in B2B demand generation, ABM, or growth marketing
- Proven experience running B2B campaigns targeting a defined account list
- Strong writing skills for email and ad copy, enabling independent campaign execution
- Hands-on experience with HubSpot or similar CRM, along with familiarity with GTM tools
- Demonstrated success in converting event attendance into qualified pipeline
Complete Job Description
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