Demand Generation Manager

Job Summary

To support a growing demand generation strategy, the fully remote Demand Generation Manager will own post-sale campaigns, manage expansion and upsell initiatives, and ensure a steady flow of customer advocacy materials while collaborating closely with Sales, Customer Success, and Marketing Operations.

Key Responsibilities

• Build and execute integrated marketing campaigns aligned with the quarterly demand plan, ensuring timely delivery and engagement tracking
• Manage end-to-end marketing email processes, including audience targeting, content creation, deployment, and performance analysis
• Oversee event and webinar campaigns from promotion to follow-up, ensuring lead generation and pipeline reporting meet predefined targets

Required Qualifications

• 4+ years of experience in B2B demand generation or growth marketing with a focus on pipeline outcomes
• Hands-on experience with marketing automation tools like Pardot, including audience building and email deployment
• Proven account-based marketing experience, including personalized campaigns for named accounts
• Experience managing event and webinar campaigns, including follow-up strategies and pipeline reporting
• Strong understanding of AI applications in demand generation and experience directing AI agents in marketing processes