Demand Generation Manager

Job Summary

To create and accelerate pipeline in targeted enterprise accounts, the remote Demand Generation Manager (ABM) will run personalized outreach programs using email, social media, events, and executive engagement while collaborating closely with sales to convert interest into qualified leads and revenue.

Key responsibilities

• Develop and execute 1:1 and 1:few demand generation programs for a focused list of named accounts
• Conduct thorough research on enterprise accounts to identify key security leaders and their engagement opportunities
• Collaborate with sales teams and other stakeholders to turn engagement into qualified pipeline and closed-won revenue

Required qualifications

• Proven experience in demand generation or account-based marketing (ABM)
• Strong understanding of the security industry and its key players
• Ability to conduct in-depth research on enterprise accounts and their organizational structures
• Experience in utilizing various outreach channels such as email, social media, and events
• Demonstrated ability to work collaboratively with sales teams and other cross-functional partners