Demand Generation Manager
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Job Summary
To drive digital revenue growth, the full-time remote Demand Generation Manager will plan, build, and optimize paid media, email, and ABM programs while owning reporting and analytics to enhance funnel and channel performance.
Key Responsibilities:
- Plan, launch, and optimize paid media campaigns across various platforms, managing budget pacing and creative testing
- Build and manage HubSpot email programs, ensuring deliverability and engagement while measuring pipeline contributions from sponsored placements
- Execute tiered ABM strategies and maintain campaign landing pages, utilizing A/B testing to improve conversion rates
Required Qualifications:
- 5-7 years of B2B demand generation or digital marketing experience, preferably in SaaS
- Proficiency with LinkedIn Ads and at least two other advertising platforms such as Google or Meta
- Strong skills in HubSpot for building workflows, landing pages, and reports independently
- Analytical expertise in funnel modeling and reporting using marketing automation platforms and BI tools
- Ability to translate channel data into actionable insights for sales and leadership
Complete Job Description
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