Demand Generation Marketing Manager
Job Summary
Generating qualified pipeline within priority markets, the full-time remote Demand Generation & Account-Based Marketing Manager will own integrated marketing programs, develop targeted strategies, and collaborate with cross-functional teams to enhance campaign effectiveness and drive business growth.
Key Responsibilities
- Own integrated demand generation and ABM programs to generate qualified pipeline within assigned target markets
- Develop audience segmentation and targeting strategies based on market intelligence and performance signals
- Orchestrate integrated campaigns across various channels, ensuring alignment with Sales and SDR teams
Required Qualifications
- 8+ years of experience in demand generation or related B2B marketing disciplines, with significant ABM program experience
- Proven ability to generate pipeline through integrated campaigns in complex B2B environments
- Strong analytical skills with experience in using data to drive decisions and improve outcomes
- Hands-on experience with CRM and marketing technology platforms such as Salesforce and HubSpot
- Experience with ABM and buyer-intelligence technologies like 6sense or Demandbase
Complete Job Description
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