Demand Generation Marketing Manager
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Job Summary
Driving pipeline growth and revenue, the full-time remote Demand Generation Marketing Manager will develop and execute multi-channel marketing programs, manage lead capture strategies, and collaborate with Business Development to convert prospects into customers.
Key responsibilities
- Develop and execute end-to-end inbound and outbound campaign strategies across multiple channels
- Build and optimize automated lifecycle workflows to guide prospects through the buyer's journey
- Define success metrics, track campaign performance, and report using marketing automation and analytics tools
Required qualifications
- Bachelor's degree in marketing, business, communications, or a similar field; master's degree is a plus
- 5-7 years of experience in demand generation or growth marketing, preferably in a B2B environment
- Strong experience with marketing automation and CRM platforms
- Advanced proficiency in data analytics tools to evaluate campaign ROI
- Proven success managing multi-channel demand generation campaigns
Complete Job Description
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