Demand Generation Specialist

Job Summary

Driving new logo growth, the full-time Demand Generation Specialist will manage demand generation campaigns, build and deploy email communications, and oversee paid advertising efforts in a remote work environment.

Key responsibilities

• Own and execute the demand generation calendar, ensuring timely and coordinated campaign launches across teams
• Create persona-based communications tailored to key buyer roles within arts and cultural organizations
• Analyze campaign data to inform strategic recommendations and optimize marketing efforts for pipeline contribution

Required qualifications

• 3-5 years of experience in B2B demand generation or digital marketing roles
• Hands-on experience with email campaign deployment in Marketing Cloud
• Experience managing paid advertising campaigns on platforms like Google Ads and LinkedIn Ads
• Strong analytical skills to interpret marketing data and provide actionable insights
• Excellent project management skills to handle multiple campaigns and deadlines effectively