Demand Generation Specialist
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Job Summary
To drive lead generation efforts, the full-time remote Demand Generation Specialist will plan, execute, and measure outbound and lifecycle marketing campaigns, collaborating with Marketing and Sales to optimize performance through data analysis and AI tools.
Key responsibilities
- Design and execute omnichannel demand generation campaigns to generate qualified leads and pipeline
- Develop and manage lifecycle and nurture programs to guide leads from initial contact to sales qualification
- Partner with Sales leadership to define lead qualification criteria and improve data consistency across teams
Required qualifications
- Experience in B2B demand generation and multichannel campaign planning
- Proficiency in marketing automation, lead nurturing, and sales handoff processes
- Strong understanding of analytics, A/B testing, and KPI reporting
- Familiarity with AI productivity tools, particularly Microsoft Copilot
- Experience with CRM data management, including Microsoft Dynamics and SalesHub
Complete Job Description
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