Demand Generation Specialist

Job Summary

To drive registrations and enrollments across various product lines, the fully remote Demand Generation Specialist will manage digital marketing campaigns, write copy, build audience segments, and report on campaign performance, all while working as an independent contractor.

Key responsibilities

• Own and execute campaigns for QCon conference registrations, certification cohort intakes, and InfoQ Live event registrations
• Write clear copy for emails, landing pages, social media posts, and ad campaigns targeted at a technical audience
• Maintain marketing trackers and reporting dashboards, analyzing metrics such as registrations and cost per registration weekly

Required qualifications

• 5+ years of experience in digital marketing and demand generation with a focus on email and lifecycle campaigns
• Proficiency in email marketing platforms such as Brevo, HubSpot, or Mailchimp, including managing segments and automations
• Experience in running recurring campaigns that drive registrations, enrollments, or sales
• Strong copywriting skills for a technical audience in native or near-native US English
• Familiarity with setting up and optimizing paid advertising campaigns, including Google Ads and LinkedIn Ads