Demand Generation Specialist

Job Summary

Owning the demand generation strategy, the full-time salaried Demand Generation Specialist will build and run multi-channel campaigns, collaborate closely with SDRs and AEs, and work hands-on with marketing platforms in a remote environment.

Key responsibilities

• Develop and execute multi-channel demand generation campaigns, focusing on both inbound and outbound strategies
• Collaborate daily with SDRs and AEs to ensure effective lead handoff and quality feedback loops
• Manage lifecycle marketing and performance marketing platforms, including building workflows and reporting metrics

Required qualifications

• 6+ years of experience in demand generation, growth, or marketing operations within a B2B SaaS environment
• Proven track record of building demand generation functions or major channels from the ground up
• Hands-on experience with marketing automation platforms and lead scoring systems
• Direct experience working with SDR and AE teams on lead quality and handoff processes
• Familiarity with account-based marketing (ABM) strategies for enterprise accounts is a strong plus