Demand Generation Specialist

Job Summary

Supporting efforts to build awareness and demand for fraud and risk solutions, the full-time Demand Generation Specialist will plan and execute integrated marketing campaigns across multiple channels while working remotely.

Key responsibilities

• Support the development and execution of demand generation campaigns aligned with business goals and target audiences
• Use marketing automation tools to manage targeted campaigns and improve lead conversion processes
• Track campaign performance and prepare reports on key metrics to identify trends and recommend improvements

Required qualifications

• 3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS
• Experience executing demand generation campaigns with measurable results
• Familiarity with marketing automation platforms, CRM systems, and analytics tools, including HubSpot and Salesforce
• Experience coordinating integrated marketing campaigns across multiple channels
• Analytical mindset with the ability to interpret campaign data and identify trends