Demand Generation Specialist

Job Summary

Owning a portfolio of client accounts, the full-time Demand Generation Specialist will manage Meta campaigns, lead client communications, and optimize performance metrics while working remotely.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and next steps while preparing and sending performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, managing budgets and targeting
• Set up and troubleshoot tracking systems and integrations to ensure seamless lead flow and campaign performance

Required qualifications

• 4+ years of hands-on paid media experience with a strong focus on Meta advertising
• Proven ability to manage multiple client accounts and lead client-facing conversations effectively
• Experience with conversion tracking, pixels, and basic marketing automation
• Strong organizational skills and the ability to manage campaigns toward defined performance targets
• Experience in financial services marketing or lead-generation campaigns is preferred