Demand Generation Specialist

Job Summary

Owning a portfolio of client accounts, the full-time Demand Generation Specialist will manage Meta advertising campaigns, lead client communications, and ensure performance metrics are met while working remotely.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and next steps while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, monitoring performance daily
• Set up and troubleshoot tracking systems, ensuring smooth integration between advertising platforms and client systems

Required qualifications

• 4+ years of hands-on paid media experience, particularly in Meta advertising
• Proven experience managing multiple client accounts and leading client-facing conversations
• Strong understanding of conversion tracking, pixels, and basic marketing automation
• Demonstrated ability to manage campaigns toward defined performance targets
• Experience in financial services marketing or lead-generation campaigns is preferred