Demand Generation Vice President

Job Summary

To build a modern Demand Generation function from the ground up, the full-time remote Demand Generation Vice President will manage strategy and team development while actively participating in demand generation activities, focusing on both inbound and outbound marketing efforts.

Key Responsibilities

• Build and lead the Demand Generation function, encompassing inbound and outbound marketing strategies
• Set and own the pipeline strategy, reporting on marketing-sourced and influenced pipeline metrics to executive leadership
• Manage the demand generation program budget, reallocating resources based on performance metrics rather than lead volume

Required Qualifications

• 10+ years in B2B demand generation, with at least 4 years in a leadership role at a B2B SaaS company
• Direct experience scaling a marketing function through significant growth, ideally in the $80M to $150M+ ARR range
• Hands-on fluency with HubSpot and Salesforce, with a working knowledge of modern demand generation tools
• Proven track record of managing paid media budgets and reallocating spend based on measured outcomes
• Experience collaborating with Sales leadership on pipeline reviews and marketing metrics