Demand Marketing Manager

Job Summary

Experienced marketers will find a full-time remote Demand and Lifecycle Marketing Manager opportunity focused on driving customer acquisition and retention through data-driven campaigns, lifecycle management, and collaboration with sales and content teams.

Key responsibilities

• Track revenue conversion from leads to closed deals, analyzing funnel performance and running experiments to optimize processes
• Build and manage integrated marketing campaigns in HubSpot, including nurturing leads and creating lifecycle paths for onboarding and retention
• Partner with sales teams to align on targeting and feedback, ensuring campaigns are effectively communicated and executed

Required qualifications

• Proven experience in demand generation and lifecycle marketing within a B2B SaaS environment
• Strong proficiency in HubSpot for campaign management and data analysis
• Ability to leverage AI tools for content production, lead scoring, and reporting
• Deep understanding of revenue metrics and conversion funnel analysis
• Excellent organizational skills and collaborative mindset, comfortable in a fast-paced startup environment