Demand Optimization Specialist

Job Summary

A company is looking for a Demand Optimization Specialist to drive marketing strategies and optimize lead generation efforts.

Key Responsibilities

• Collaborate with Business Development Representatives (BDRs) to enhance the lead generation pipeline
• Monitor and distribute inbound leads from marketing promotions, events, and campaigns
• Conduct market research to identify target demographics and trends for personalized marketing efforts

Required Qualifications

• 2-3 years of experience in marketing analysis, sales analysis, or a related role
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• Experience working with a BDR team or sales organization
• Knowledge of A/B testing, segmentation strategies, and customer journey mapping
• Understanding of lead scoring, attribution models, and funnel optimization