Digital Adoption Manager

Job Summary

As a Digital Adoption & Lifecycle Manager, this full-time remote position will own the development of lifecycle communication programs aimed at driving adoption, retention, and expansion among Mixpanel's digital-only customer base, focusing on behavior-driven strategies and collaboration across teams.

Key responsibilities

• Build and manage end-to-end lifecycle communication programs for onboarding, adoption, retention, and expansion
• Create behavior-based segmentation and messaging strategies tailored to different customer needs
• Collaborate with Marketing and customer-facing teams to ensure cohesive communication and support for product-led initiatives

Required qualifications

• Experience in customer lifecycle communications within a B2B SaaS environment, focusing on post-sale metrics
• Strong writing skills for creating clear and engaging customer-facing content
• Hands-on experience with lifecycle and marketing automation platforms such as Customer.io or HubSpot
• Fluency in product analytics tools, with the ability to define segments and measure results
• Proven ability to work collaboratively across teams and manage projects independently in an ambiguous environment