Digital Adoption Manager

Job Summary

As a full-time remote Digital Adoption & Lifecycle Manager, the successful candidate will own the development and execution of lifecycle communication programs aimed at driving adoption, retention, and expansion for digital-only customers, leveraging behavior-based segmentation and collaboration across teams.

Key responsibilities

• Build and iterate the lifecycle communication program across onboarding, adoption, retention, and expansion
• Create targeted messaging programs for digital-only customers while ensuring coherence with accounts having dedicated teams
• Design behavior-based segmentation and define triggers for customer engagement based on product usage and health signals

Required qualifications

• Experience in customer lifecycle communications within a B2B SaaS environment, focusing on post-sale adoption and retention
• Proficiency in lifecycle and marketing automation platforms such as Customer.io, HubSpot, or similar
• Fluency in product analytics tools like Mixpanel, with the ability to pull data and measure results independently
• Strong skills in segmentation and understanding of behavioral triggers and audience overlap
• Demonstrated ability to drive projects independently while collaborating effectively with cross-functional teams