Digital Adoption Manager

Job Summary

Owning the communications that drive adoption, retention, and expansion, the full-time remote Digital Adoption & Lifecycle Manager will design and implement lifecycle programs tailored to customer behavior, collaborating closely with various teams to enhance customer engagement and success.

Key responsibilities

• Build and manage the lifecycle communication program from strategy through execution, focusing on onboarding, adoption, retention, and expansion
• Design behavior-based segmentation and define triggers for customer engagement based on product usage and account attributes
• Write and optimize customer-facing copy across various digital channels, ensuring alignment with Mixpanel's voice and customer needs

Required qualifications

• Proven experience in customer lifecycle communications within a B2B SaaS environment, emphasizing post-sale adoption and retention
• Strong writing skills, capable of producing clear and concise content for a technical audience
• Hands-on experience with lifecycle and marketing automation platforms such as Customer.io or HubSpot
• Fluency in product analytics tools like Mixpanel for segment definition and result measurement
• Ability to work collaboratively across teams, coordinating efforts and adapting to feedback from customer-facing teams