Digital Advertising Specialist

Job Summary

To support a growing digital marketing initiative, the part-time Digital Advertising Freelancer will manage social media and Google Ads campaigns, collaborate with creative teams, and optimize client enrollment pipelines remotely from San Jose, Costa Rica.

Key responsibilities

• Oversee and optimize social media and Google Ads campaigns to drive client enrollment growth
• Collaborate with cross-functional teams to develop ad concepts and assets for underperforming campaigns
• Utilize automation tools to streamline campaign workflows and ensure integration between lead sources and client systems

Required qualifications

• 3+ years of experience in performance marketing, particularly with Meta and Google Ads
• Proven success in lead generation campaigns and funnel optimization
• Bachelor's degree in marketing, business, or a related field, or relevant digital advertising certifications
• Strong client-facing skills and experience in managing challenging discussions
• Proficiency in campaign analytics, conversion tracking, and reporting