Digital Advertising Specialist

Job Summary

Managing a portfolio of digital advertising campaigns, the full-time Digital Advertising Associate will build and optimize impactful campaigns, collaborate on creative content, and analyze performance data to enhance lead quality, all while working remotely.

Key responsibilities:

• Oversee the daily management of paid advertising campaigns, including creation, optimization, and testing
• Identify and implement strategies to improve campaign performance and lead quality
• Collaborate with teams to create and ensure the quality of campaign content and assets

Required qualifications:

• Bachelor's degree in a related field or equivalent hands-on experience in digital marketing
• 2+ years of professional experience in a digital marketing role
• Hands-on experience managing Meta advertising campaigns (Facebook/Instagram) and knowledge of paid digital channels
• Proven track record of driving leads through paid advertising while managing multiple campaigns
• Strong analytical skills with the ability to interpret data and derive actionable insights