Digital Content Strategist
Job Summary
Owning the content strategy for the Berkley School of Nursing's digital presence, the full-time remote Digital Content Strategist will develop audience personas, manage the editorial calendar, and execute content across various platforms to enhance brand awareness and support enrollment marketing.
Key responsibilities
- Develop and implement content strategy aligned with program and enrollment goals
- Manage the editorial calendar and oversee website content refresh cycles
- Collaborate with the marketing agency on SEO and social media strategies
Required qualifications
- Bachelor's degree in marketing, communications, journalism, or a related field
- Five or more years of experience in digital content strategy, including managing an editorial calendar for a multi-audience website
- Working knowledge of SEO fundamentals and content performance tools like Google Analytics 4
- Strong writing and editing skills across various audiences
Complete Job Description
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