Digital Engagement Analyst
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Job Summary
Working remotely on a contract basis, the Digital Engagement Analyst will deliver personalized in-app engagement experiences by collaborating with cross-functional teams to build and optimize campaigns that enhance customer interactions with financial products.
Key Responsibilities
- Build, test, deploy, experiment, and optimize in-app campaigns using the Airship Engagement Platform
- Develop personalized journeys that support onboarding, adoption, retention, servicing, and customer education
- Monitor performance and create reporting tied to engagement effectiveness and business outcomes
Required Qualifications
- Bachelor's degree in Marketing, Communications, Information Technology, or related field, or equivalent experience
- 1-3 years of experience in digital/customer engagement or marketing technology
- Familiarity with platforms such as Airship, Braze, or Salesforce Marketing Cloud
- Experience in building, testing, and deploying in-app messages or customer journeys
- Strong writing and content development skills
Complete Job Description
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