Digital Experience Specialist

Job Summary

Joining the Content and Customer Advocacy team, the full-time Digital Experience Specialist will optimize customer journeys on zoom.com by auditing pages, drafting A/B test copy, and enhancing SEO, all while working remotely.

Key responsibilities

• Audit and optimize product and landing pages based on Amplitude performance data to improve user experience and conversion rates
• Draft, edit, and ensure quality of web copy across various elements, adhering to brand voice and editorial guidelines
• Support A/B testing and SEO initiatives, including keyword mapping and content architecture improvements, to enhance site performance

Required qualifications

• 2+ years of experience in digital marketing, web content strategy, or conversion rate optimization
• Familiarity with web analytics platforms such as Amplitude or Google Analytics
• Strong writing and editing skills focused on conversion-oriented web copy
• Exposure to A/B testing methodologies and a keen interest in developing expertise in this area
• Working knowledge of SEO fundamentals and best practices