Digital Experimentation Strategist

Job Summary

Curious and creative, the full-time Digital Experimentation Strategist will plan and activate digital ad tests to generate consumer insights, collaborating with cross-functional teams in a remote-eligible role with a preference for candidates in Minneapolis.

Key responsibilities

• Translate business questions into practical test plans across media, messaging, audience, and creative variables
• Design and execute social media advertising campaigns to quickly test hypotheses and generate actionable insights
• Analyze campaign results, synthesize findings, and share clear recommendations with project teams and stakeholders

Required qualifications

• Bachelor's degree in marketing, advertising, communications, business, or a related field
• 2+ years of experience in paid social and/or digital media campaign strategy & execution
• Experience with social media ad platforms, including campaign setup and performance optimization
• Strong project management and organizational skills, with the ability to manage multiple workstreams
• Experience using analytics and reporting platforms to evaluate campaign performance