Digital Loyalty Manager

Job Summary

Leading a cross-functional Loyalty Growth Squad, the full-time Digital Loyalty Manager will accelerate the growth of Taco Bell Rewards by addressing customer lifecycle barriers and implementing test-and-learn strategies in a hybrid work environment.

Key responsibilities

• Manage a robust experimentation backlog, translating insights and business priorities into testable hypotheses across the loyalty customer journey
• Facilitate sprint planning and prioritization, aligning team efforts around problem-solving and expected outcomes
• Champion agile methodologies to enhance the speed of insight-to-action processes within the Loyalty organization

Required qualifications

• 5-7+ years of experience in growth marketing, lifecycle marketing, CRM, loyalty, or related roles
• Strong understanding of digital customer ecosystems and how various channels influence behavior
• Demonstrated ability to lead cross-functional teams and influence stakeholders without direct authority
• Experience with agile methodologies and managing a backlog of experiments
• Bachelor's degree or equivalent work experience; advanced degree is a plus