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Digital Marketing Analyst
Job Summary
A company is looking for a Digital Marketing Analyst (Contract - Paid Media Focus).
Key Responsibilities
- Monitor and analyze performance across paid media channels to measure ROI, lead quality, and conversion rates
- Own the setup and maintenance of marketing analytics infrastructure, ensuring proper tracking and attribution
- Track paid media spend and performance, providing insights on efficiency and identifying opportunities to improve ROI
Required Qualifications
- 2-4 years of experience in digital marketing, marketing analytics, or performance marketing, preferably in B2B SaaS or demand gen environments
- Strong skills in data analysis and performance tracking using tools like Google Analytics and HubSpot
- Familiarity with paid media platforms such as Google Ads and LinkedIn Campaign Manager
- Ability to identify trends and anomalies and suggest data-driven improvements
- High attention to detail and accuracy in reporting and data management
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COMPLETE JOB DESCRIPTION
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Company Overview
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