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Marketing Analyst
Job Summary
A company is looking for a Marketing Analyst II who specializes in web analytics and digital marketing strategies.
Key Responsibilities
- Analyze web traffic and campaign performance data to identify trends and insights
- Develop and maintain marketing dashboards and reports for ongoing and ad-hoc requests
- Collaborate with the marketing team to establish campaign tracking and KPIs
Required Qualifications
- At least 1 year of experience in marketing analysis for level I or 3 years for level II
- Proficiency in web analytics tools such as Google Analytics
- Experience with tagging and management systems like Google Tag Manager
- Bachelor's degree in Marketing, Economics, Informatics, Business, or a related field
- Knowledge of digital marketing channels and advertising metrics
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COMPLETE JOB DESCRIPTION
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