Digital Marketing Director

Job Summary

Hands-on and analytical, the fully remote Digital Marketing Director will manage and optimize digital marketing strategies to generate high-quality leads, focusing on organic search, paid search, website conversion, and analytics to drive business growth.

Key responsibilities

• Develop and execute digital marketing strategies to generate high-quality leads and drive business results
• Manage and optimize paid search campaigns, including Google Ads, and monitor performance metrics
• Analyze website performance to increase conversions and implement A/B testing and optimization strategies

Required qualifications

• 5+ years of hands-on digital marketing experience with a focus on lead generation and performance marketing
• Proven experience with SEO, SEM/paid search, and analytics tools such as Google Analytics/GA4
• Experience in analyzing and improving landing pages for increased conversions
• Strong metrics-driven approach with the ability to understand data and enhance performance
• Background in financial services, mortgage, lending, or another regulated industry