Digital Marketing Director

Job Summary

To build and scale the inbound marketing engine, the full-time salaried Digital Marketing Director will own the inbound strategy, manage SEO and content alignment, and drive conversion performance while collaborating closely with sales and marketing teams.

Key Responsibilities

• Own the inbound marketing strategy and manage the top-of-funnel metrics, including organic, AI-search, and paid traffic
• Set and execute SEO and AEO strategies to enhance search rankings and visibility in AI-generated responses
• Lead the funnel strategy and optimize conversion rates from landing pages across WordPress and HubSpot

Required Qualifications

• 8+ years of digital or growth marketing experience in high-growth B2B SaaS, with 3+ years in SEO and paid programs
• Proven experience in building and scaling an inbound marketing program with quantifiable results
• Deep technical and content SEO expertise, with a strong understanding of AI answer engine dynamics
• Experience managing agencies and external partners, particularly in paid media
• Familiarity with HubSpot, WordPress, GA4, and SEO platforms like Semrush or Ahrefs