Digital Marketing Manager

Job Summary

Hands-on and detail-driven, the full-time salaried Digital Marketing Manager will own the digital acquisition engine, optimizing paid media, website performance, content syndication, email nurtures, organic search, and social media in a remote environment.

Key responsibilities

• Manage and optimize the marketing website as a conversion engine, including CRO testing and roadmap planning
• Plan, launch, and optimize paid search and display campaigns while managing channel budgets against pipeline targets
• Oversee organic visibility strategy and execution, collaborating with outsourced agency partners on SEO and content strategies

Required qualifications

• 6+ years of experience in B2B digital marketing, particularly in paid media and organic search
• Direct experience marketing cybersecurity products to technical buyers, understanding their buying cycle and credibility factors
• Proven track record of managing a marketing website, including CRO testing and strategic planning
• Experience managing paid search and paid social budgets with a focus on pipeline or revenue metrics
• Solid understanding of SEO fundamentals and familiarity with marketing automation and CRM tools