Digital Marketing Manager
Job Summary
Owning the performance and discoverability of Amwell's four web properties, the full-time Lead Digital Marketing Manager will manage web compliance, conversion metrics, and the roadmap for website development while coordinating with engineering and design teams in a remote capacity.
Key responsibilities
- Oversee the performance, conversion, and delivery of four web properties
- Ensure web compliance and governance, including cookie consent and tracking protocols
- Define and sequence website build and development work in collaboration with engineering and design teams
Required qualifications
- 7+ years in web, digital marketing, or growth with direct ownership of a web estate
- Proven track record of improving conversion metrics on owned properties
- Technical SEO expertise and experience with GEO and AI-answer discoverability
- Experience directing engineering delivery without owning the engineering resource
- Knowledge of web compliance and tracking governance, including consent management
Complete Job Description
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