Digital Marketing Manager

Job Summary

Owning the digital marketing performance for seminar marketing and paid media, the full-time hybrid Digital Marketing Manager will manage programmatic and native advertising, implement AI and automation strategies, and optimize conversion rates to drive measurable growth.

Key responsibilities

• Oversee MASA's seminar digital marketing program, translating performance data into actionable recommendations
• Integrate AI and automation into workflows, creating tools to enhance strategic focus
• Manage programmatic and native advertising campaigns, ensuring timely and on-brand delivery of creative content

Required qualifications

• 4+ years of experience in digital marketing, marketing operations, or a related role
• Hands-on experience with programmatic or native campaigns through platforms like DV360 or Taboola
• Proven ability to utilize AI tools for automating workflows and enhancing marketing strategies
• Strong analytical skills to interpret data from multiple sources and provide clear recommendations
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred