Digital Marketing Manager

Job Summary

Leading the demand generation efforts, the full-time remote Digital Marketing Manager will manage webinar strategies, oversee paid online advertising campaigns, and enhance content syndication programs to generate qualified leads and engage prospects.

Key responsibilities

• Plan and execute high-performing webinar schedules, managing all production logistics and audience acquisition strategies
• Direct and optimize paid acquisition channels, tracking performance and managing ad spend to drive targeted traffic
• Select and manage third-party content syndication partners to distribute marketing materials while ensuring lead quality

Required qualifications

• 3-5+ years of experience in B2B marketing programs and demand generation, preferably in SaaS or banking
• Proven experience managing end-to-end webinar programs
• Hands-on knowledge of LinkedIn Campaign Manager and Google Ads for campaign optimization
• Exceptional project management skills with a strong attention to detail
• Familiarity with marketing tools such as Salesforce, Marketo, and Asana