Digital Marketing Manager
Job Summary
Focused on executing and optimizing digital marketing strategies, the full-time Digital Marketing Manager will manage campaigns, analyze performance, and collaborate cross-functionally in a hybrid work environment based in New York City.
Key responsibilities
- Translate strategy briefs into comprehensive digital channel plans for campaigns, communications, and promotions
- Build, run, and optimize paid digital and social marketing activities aligned with growth strategies
- Implement tracking and A/B testing to analyze performance and refine future marketing strategies
Required qualifications
- Demonstrated experience in digital marketing or demand generation, preferably in a B2B context
- Hands-on experience with multi-channel digital marketing campaigns and email marketing automation
- Strong knowledge of audience segmentation and CRM data management
- Experience with campaign tracking, analytics, and performance reporting
- Ability to interpret marketing data and translate insights into actionable strategies
Complete Job Description
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