Digital Marketing Manager
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Job Summary
Owning marketing analytics and performance measurements, the full-time Digital Marketing Manager will work remotely to connect campaign activity to funnel performance, providing actionable insights and recommendations to enhance conversion rates and marketing contributions to pipeline.
Key responsibilities
- Lead marketing analytics and performance measurement, including funnel reporting and campaign attribution
- Translate campaign and funnel data into actionable recommendations to improve conversion rates and guide budget decisions
- Analyze paid campaign performance across various platforms, including Google Ads and LinkedIn, while managing event lead flow and reporting
Required qualifications
- Strong quantitative mindset with proven experience in marketing analytics and funnel reporting
- Hands-on experience with HubSpot, Salesforce, Google Analytics, Google Ads, and LinkedIn Campaign Manager
- Demonstrated ability to translate complex data into clear insights and actionable recommendations
- Degree in analytics, mathematics, statistics, economics, computer science, marketing, or a related field, or equivalent professional experience
- Experience in B2B software or healthcare industries preferred
Complete Job Description
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