Digital Marketing Manager
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Job Summary
Owning the end-to-end management of paid social and premium video channels, the full-time Digital Marketing Manager will develop strategies, optimize budgets, and leverage AI to drive efficient customer acquisition in a remote environment.
Key responsibilities
- Manage paid social campaigns on Meta, including strategy, budget, optimization, and scaling
- Launch and scale premium video initiatives from design through execution and measurement
- Collaborate with creative teams to lead strategy and testing for campaign concepts and briefs
Required qualifications
- 8+ years of experience in paid social marketing with measurable results
- Hands-on experience with online video (OLV) and connected TV (CTV) advertising
- Proficiency in using AI tools and processes to enhance marketing workflows
- Strong analytical skills with a focus on data measurement and incrementality testing
- Experience in healthcare or regulated-category advertising is a plus
Complete Job Description
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