Digital Marketing Specialist
Job Summary
Seeking a creative and enthusiastic Digital Marketing Specialist, this full-time remote position will manage multiple digital marketing campaigns across paid search, display, and social advertising, while also overseeing landing page updates, technical SEO, and conversion tracking.
Key responsibilities
- Develop and execute digital marketing campaigns for various brands across platforms like Google Ads, Meta, and LinkedIn
- Manage campaign configuration, optimization, and performance monitoring using Google Analytics 4
- Support technical and on-page SEO initiatives and build/update landing pages as needed
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2-3 years of experience in paid marketing channels, particularly Google Ads, Meta, and LinkedIn
- Working knowledge of Google Analytics 4 for performance data analysis and reporting
- Exposure to SEO fundamentals and a willingness to learn about AI search visibility
- Comfort with basic HTML/CSS for landing page updates and proficiency in copywriting for digital content
Complete Job Description
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